Romaniuk, Jenni Sharp, Byron Paech, Samantha Driesener, Carl (2004) "Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation", Australasian Marketing Journal, Vol.12, No.3, p.70-80. Sharp, Byron Riebe, Erica (2005) "Does Triple Jeopardy Exist for Retail Chains", Journal of Empirical Generalistions in Marketing Science, Vol.9. Sharp, Byron Riebe, Erica Dawes, John (2002), "A Marketing Economy of Scale - Big Brands Lose Less of their Customer Base than Small Brands", Marketing Bulletin, Vol.13. Mundt, Kerry Sharp, Byron Dawes, John (2003) “ An Investigation of Multi-Product Loyalty in Financial Services ”, Aust and NZ Marketing Academy Conference 2003 Proceedings, University of South Australia, Adelaide. Sharp, Byron Sharp, Anne (1999) " Loyalty Programs and Their Impact on Repeat-Purchase Loyalty Patterns: A Replication and Extension ", 28th European Marketing Academy Conference Institute of Marketing, Humboldt-University, Berlin, Germany.
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